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« If There Were Only 11 Books to Read About Word of Mouth... | Main | Tim Horton's Online Fans- Where Art Thou? »

August 11, 2006


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» Word-of-mouth by numbers from PR Works
Sean Moffit, Canadian word-of-mouth marketing guru, breaks down WOM with a brilliant post on his Buzz Canuck blog. Great stuff if youve ever wondered about WOM as a marketing discipline. Sean uses the example of how we interact with the Web... [Read More]



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