I always try to find this info and I always end up doing a half hour internet search in frustration. Thank you for the Television Bureau of Canada and the Globe and Mail for providing a 2005 Canadian Market Breakdown on Ad Spending in their October 12th Special Section The Future of Media. See Below.
Just as frustrating to know where Canadian companies waste, I mean spend, their ad dollars and that U.S. Companies spend ($923 marketing support per person) 2.7 times more per capita than Canada ($344 marketing support per person) was the Globe's actual coverage in the section; here's how they dedicated the section's space:
15% on media buying process and the rise of the media buyer
15% on the survival of TV albeit in niche form
15% on a good article about out of home ads
8% on the resiliency of radio
7% on search engines and the questionaing of click legitmacy
15% on a cursory article about social networks
15% on online news and a PR piece for newspapers (we'll allow it, it is the Globe after all writing this article)
10% on Multimedia integrated campaigns with an admittedly good example on Wendy's
I'll give the Globe & Mail a C+ on coverage. Checkmarks for actually attempting a thorough rundown of the future media universe, some great information and crisply written articles. Demerits for not covering the world of word of mouth (duh), email marketing, blogs and podcasts, brand experiential stuff, media innovation and the broader view of how media fits into the overall spending envelope (PR, online assets, innovation, packaging, sponsorship). Neutral grading on the editorial - I think they were fair in outlining the pros and cons of old and new economy media -- I just wished they covered all of it.