Brand Channel's Top Brands - This Ain't Kansas Anymore Toto!

BrandChannel just released their top brands results from all continents around the world. It's always worth a browse to see who's up and who's down....kind of like a Rick Dees list of Brand Movers and Shakers.

YouTube at #2 - Woh! What happened to MySpace too!

Wikipedia, Craigslist and Whole Foods were surprises, not because they didn't deserve to be on - just 'cause I didn't think my marketing cousins (who filled out this survey) saw the world the same way I did.

There should almost be a Geoffrey Moore's Law of marketing at work here - our capacity to love brands doubles in speed the faster we embrace web culture.

The absence of a car, beverage, tech product (ex. Apple which is more a brand religion) or for all intensive purposes - any tangible, physcial product is reflective of our love of virtual economy and the possibility of limitless imagination than the rigid confines of physical goods.

An instructive comparsion would be to compare these results to a 1997 Harris Poll of Top Brands.
#1 - Sony
#2 - Dell
#3 - Coke
#4 - Toyota
#5 -  Ford
#6 - Honda
#7 - HP
#8 - GE
#9 - Kraft
#10 - Apple

The only repeater is Apple which had to climb from #10 to its leader's perch. Note to marketers: don't look for job security - it doesn't exist based in  the our mercurial world.