Canadian Marketing Association's "From Mass to Grass" Word of Mouth Conference - 5 Days Away!

Can you hear the buzzing! Canada's Word of Mouth Conference "From Mass To Grass" is 5 days away and it's alive...join the grapevine on Thursday, April 12 in Toronto and congregate with a hive of forward-thinking people that look at the marketing, media and business lense a little bit differently.

We are bringing the "United Nations of Buzz" to talk about and engage on the 8 corners of the word of mouth world for the first time ever in Canada. These local all-stars are prepared to fess up their secrets on:
- community building
- consumer-user generated marketing/media
- experiential/buzz marketing
- grassroots/cause marketing
- influencer/evangelist marketing and outreach
- research/tracking
- social media/networks
- viral advertising/marketing      

We have a best-selling author talking about the rise of Citizen Marketer.  A maestro of buzz explaining how one red paper clip turned into the place he now lives.  A grassroots master dishing up on why stylized Ls are the standard for active wear in North America. We'll host a battle for Marketing Rock Paper Scissors supremacy and share the real "tipping point" story behind Dove's Campaign for Real Beauty.

And that's not all - Vespa, Evian, Maclaren MRM, Sequentia, Social Signal, Sweetspot, Nike, West 49, Monster.ca, Segal, Hill & Knowlton, Rogers Publishing, Yahoo, CanWest, Provokat, Twist Image, Scotiabank, Rethink Breast Cancer, Oglivy & Mather, Unilever, Cossette Media,  Nokia, Schulich School of Business, Harper Collins, Fleishman-Hillard, Steam Whistle and ourselves Agent Wildfire will all be out in force to preach the WORD about the WORD.   

No matter what business you're in, what type of work you do or how seasoned in word of mouth you've become, I think you'll find this a valuable investment of time and perhaps a turning point in how Canadian businesses touch their customers - tickets are still available through the CMA's website.

Hope to see you there and if you're attending, I'd love to grab a conversation with you at some point during the day.