What Every Facebook Marketer Needs to Know - Part 2 - Promotion & Traffic Building (aka 32 Ways to Build Your Traffic)

Facebook offers a transparent and efficient stage to engage a universe of potential brand users/friends and ambassadors.

One of the big questions within a Facebook universe that has so many groups and so much information, what are the means to which you can get your stuff exposed and talked about in Facebook?

As a follow up to Refresh Partners Roy Ferreira's list presented, we have outlined the 30 places that can drive your Facebook traffic and hopefully successful achievement of objectives:

1) Paid media -  Banners, Flyers - notoriously low clickthroughs (0.04% has been bandied about, which is less than half the rate of My Space - likely because the relative quality of the ads compared to the content is lower in Facebook); better engagement when tapping into something fresh/relevant and providing large image - usually a good A/B testing proposition

2) Contextual Paid Media  - Sponsored Stories - irritating but more effective and targetable than #1, clickthourgh rates have been quoted as being 10 to 20 times higher than banners

3) Sponsored Groups (recommend only for larger corporations given cost and only then in certain situations) - creation of your own private universe of ads, graphics and applications with some preferred promotional access

4) Advertising in Applications (using services like  Socialmedia.com)

5) Cross Promoting within Other Applications (integrated network, paid or contra arrangements)

6) Well-Written Application Page Profile

7) Provocative Application Directory Summary Statement

8) Widgets (Canvas Area), Profile Actions (Left nav) in Employee/Ambassadors/Member Profile Pages

9) Mentions in "Websites" on Stakeholder/Employee/Ambassador Profile Pages

10) Mention in "Status Area" on Stakeholder/Employee/Ambassador Profile Pages

11) Message Attachment URLs, Tagging Friends and Linking  External Email to Facebook Actions (make opt out visible and don't use if its a high frequency action)

12) Message Existing Friends from Facebook Message Inbox

13) Share Application buttons

14) Macro Invites from Members who join/Conduct Activity

15) Referral/Request Incentives/Building Circle of Friends/Forced Invites/Providing a Tiering or Ranking of Best members

16) Sending Notification Alerts

17) Leveraging External Database - Linking Emails from Outside List of People

18) Embedded message line in Mini Feeds - better when action oriented and creatively messaged

19) Embedded message line in News Feed - particularly effective with pictures and likely most effective/efficient overall

20) Launching Facebook Polls - double effect - making people aware of your property and generating insight

21) Building Clone Applications in other Social Networks  i.e. building a group or application with the same name on My Space, Facebook, Bebo, Flickr and other networks

22) Leveraging External Digital Assets/exposure - Banner Links

23) TV, Print or Radio Mentions (now on Facebook)

24) Integrated Clicks/Banners from Parent Sites

25) Profiled Facebook Member Outreach/Posting on City Network Pages

26) Targeted Blogger Outreach/Facebook Group Outreach

27) External Widgets (w/ links)

28) Social Media Press Releases/Blogs - Leverage Appsaholic data

29) Promotional  Referral Cards (Moo.com)

30) External Badges  (i.e. T-shirts, coasters, posters, toasters)

31) Payoff/Traffic Driver from Offline Word of Mouth Campaigns (i.e. events, experiences, guerrilla)

32) Payoff/Traffic Driver from Online Word of Mouth Campaigns (i.e. viral, YouTube, easter eggs)