The Six Types of Influencers on One Degree

As a post mortem to my "Wiki Brands" keynote at the IAB BIG Day, One Degree - Canada's inside scoop on digital and social media, posted an interview I gave on the Six Types of Influencers.  Most effective brand communities are able to segment their influencer networks based on their adoption styles,  their motivations, their purpose for joining and their effectiveness in doing what you would like them to be inspired to do. Thanks to the interviewer Joy Boyson for the exchange, she definitely knew her stuff.