Canada's Word of Mouth Discovery #16 - Yuzu Sushi Bar, Quebec City

A bigger paradox you will never see, a trend-aware sushi bar in the middle of Quebec City. Stumbled across Yuzu Sushi Bar through an inventive use of a buzz marketing vehicle (pictured at the left and posted by Langolier). 

An innovative menu, a stylish experience, an urban ambiance and a name dedicated to the Japanese fruit Yuzu - a small citrus fruit that is a cross between grapefruit and mandarin (bet you didn't know that - I am a sucker for the novelty of new fruits).

I love businesses that make it by going contrarian, given the fact they've been in business and still serving to long lines since 2002 and doing it  by fusing Quebecois taste, with Japanese sushi tradition and modern, ahead-of-the-curve twists (apparently the washroom is the height of raw sexiness), they've  achieved counter-culture success.

In this Quebec City's 400th anniversary, I say: Kampaii! Merci beaucoup! and/or Brilliant! - not too sure which of these the partners would rather hear.