Peg June 12th on your calendar of important dates. Just do it, trust me. Oh and also join our Facebook Fan Page in the interim.
Why? OK, if you really insist - the return of the "From Mass to Grass" word of mouth conference in Toronto is about to reveal itself and I believe we have another conference coup on our hands.
If you can believe it, the agenda may top last year's success. Let's remember last year we had speakers from lululemon, one red paper clip, Monster, Nike, Harper Collins, Scotiabank, Steam Whistle, Church of the Customer, Cossette, Yahoo, Vespa, Unilever, Schulich and other potentates so we've set the bar high.
Formal announcement and agenda will happen at the start of April where you can sign on at the association's website but I can safely say some of Canada's top brands and specialists, entertainment thought leaders, famous authors and documentarians, not-for-profits, b-to-b rainmakers, measurement gurus and both grassroots upstart successes and smart large companies are on the slate. Thankfully, we also have Canadian speakers represented from coast to coast. And if that's not all (said with infomercial dramatic pause), we'll have a cool and altruistic social media driven contest!
As proof of the strength of the conference, look at the strength of the cast on our committee (who deserve special plaudits and the occasional Ritalin):
Mitch Joel, Twist Image - Canada's Social Media Rock Star
David Jones, Hill & Knowlton - Inside PR's Stir Stik and Professor
Mirabel Palmer-Elliott, Rogers Publishing - Queen of Considerable Kickass Qualities
Michael Seaton, Thornley & Fallis - The Client Side expert-turned-Agency Guy (he'll need to explain it)
Peter Coish, XY Media Ventures - The Ryan Seacrest/Simon Cowell of Male Lifestyle in Canada
Allison Daisley, Cake Beauty - The Face of Beauty PR and Scrabullous Mensa
Minnow Hamilton, Savvy Mom - Leader of One of Canada's Most Powerful Femme Fatale Armies
Baron Mannett, Ariad Communications - Jack of All Marketing Trades but Guerrilla Marketeer at Heart
Steve Osgoode, Harper Collins - The Jerry McGuire of the Literati Set
Kate Trgovac, Reinvent! - One Degree Conspirator and Social Media/Handbag Maven
Jay Moonah , 58 Ninety - Podcamp Guru and Uncle Seth's Harmonica/Banjo Specialist
Kiran Balladin, CMA - The Conference Sherpa and Enforcer
Cathy Landolt, CMA - Relief Pitcher, Event Guru and Music Aficionado
and myself Sean Moffitt, Agent Wildfire - Word of Mouth Connector and Matt Damon Wannabe
We hope you can join us.
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