Noticed in John Ibbitson's article this week talking about the role of internet media in this U.S. presidential race and how in 2007, 48% of American adults are reading a newspaper everyday (a drop of 6 points vs. 2001). The number, cited from Scarborough Research, seemed a little high and so I went digging for some corroboration and stumbled across a treasure trove of Pew Research media info.
Sure enough, regular newspaper readership as measured by PEW was more consistent with my view of the world and was being consumed by only 40% of the populace regularly.
Interesting to also see the precipitous drops in nightly news (low destination watching?), local TV news (low interest/quality of coverage) and radio (lower relevancy of media).
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