Looking forward to seeing an enthusiastic crowd at tomorrow's "From Mass to Grass" Word of Mouth conference. I'm excited about bringing some fresh grassroots stories to light through some amazing, made-in-Canada , word of mouth marketing successes.
From big beer and airlines, to small labelling and 2.0 companies, to altruistic and profit-driven and some of the best B-to-C and B-to-B examples, if you are at all interested in the progressive side of marketing, media and research in Canada - get yourself down to watch and glean the insights.
If you are already going and would like an up close and intimate with some of the speakers the night before drop me an email and I will tell you where we're hiding out over a few beers.
Over the next couple of weeks, I look forward to providing an "7 Questions with" interview format with the majority of speakers and moderators who were at the event. See you there.