Nike is At It Again

Nike + is promoting a very interesting offline meets online community campaign to run 10 million kilometres around the world (Vancouver outdoor in visual  courtesy Media In Canada).

Beyond having a sexy community site and clever challenges and ways to impact running behaviour, they have also galvanized a lot of people in 25 global cities to get involved here much like they've done in previous years with their Run the City campaign. 

So mark 8/31/2008 in your calendars and hear the virtual stomp of 100,000 people running 10km throughout the world.