Fjord, a division of Cossette has put out an interesting YouTube campaign on the Samsung Instinct. I had been considering an Instinct as I'm morally opposed to the rates people will eventually pay on iPhone data packages in Canada, this campaign neither helped or hurt that effort - it was entertaining enough though to watch 3 videos (perhaps it was the curiosity factor - they had used Cossette Toronto's office for most of the filming). I would have thought a direct shot across the iPhone's bow would have been more viral in nature and a clever #2 to market strategy but give marks for innovative use of medium.
More impactful was probably the recent Twitter profiling and friending me - there really is somebody monitoring the shop there...impressive. Addendum - the social media outreach part of this campaign is being executed by Espresso Brand Infilitration.
Anyway, here's the "you choose the story" meets YouTube (9 videos in all) - the early verdict would be:
- people would rather walk to work than jump in a cab (by a 2 to 1 ratio)
- people would rather go to the mail room than their desk (by a 2.2 to 1 ratio)
- and in a stunner, they would rather go to the party than take the girl home (by a 1.5 to 1 ratio)