...and it's Newspapers in the lead as we round the bend, TV and Internet are trailing behind...as we come into the home stretch...Newspapers and TV, TV and Newspapers, TV inches ahead ...but it's the Internet charging from the outside...Newspaper is fading in the distance...Internet and TV....and Internet is pulling away...and Internet storming down the stretch is the winner.
Ok, enough with the horse colour commentary...Veronis Suhler Stevenson predicts TV will inch ahead of newspapers this year, taking away a two-century lead newspapers has held over their rivals.
In 2007, Newspapers took in $51.5 billion and TV $47 billion. This year, TV will take in $51 billion buoyed by the Olympics and newspapers will take in $47 million. But just when it was safe to declare it the winner, VSS predicts that the Internet will become the dominant media by 2011.
In 2011, the Internet is anticipated to take in $60 billion, TV - $51 billion and Newspapers $47 billion. Personally I believe VSS has predicted to slow of a decline for newspapers and when Internet starts stretching up into TV and vice versa - not only will the TV number change but defining what is the internet and what is TV will become a debate as well.
If you're in media, get your tarot cards out, this could get interesting.