Mack Collier's Top 10 Corporate Blogs

  Love what Mack and The Viral Garden is doing in grading top corporate blogs. Too many experts tout the merits of social media and corporayte blogging without ever having built one or at least looked at the best ones that exist. Mack has graded fairly and has picked some jewels that I love and some I didn't think even existed.

Top 10 Company Blogs Overall(Possible 100 points)

1 - Fiskars' The Fiskateers Blog(Review) - 89
2 - HomeGoods' Openhouse Blog(Review) - 88
3 - Turkey Hill's Ice Cream Journal Blog(Review) - 87
3 - Innocent Drinks' Daily Thoughts Blog(Review) - 87
5 - Graco Blog (Review) - 83
6 - Southwest Airlines' Nuts About Southwest Blog(Review) - 81
7 - Dell's Direct2Dell(Review) Blog - 79
8 - Stacks and Stacks' Clutter Control Freak Blog(Review) - 77
8 - Coca Cola's Conversations Blog(Review) - 77
10 - Patagonia's The Cleanest Line Blog(Review) - 76
10 - Mahindra Tractors' Life of a Farm Blog(Review) - 76

He may be a bit subjective in some of his ratings but I love the passion, real life evidence and the way he gets to his conclusions.

The breakdown of ratings out of 100 is summed up as follows:
- Content, what the bloggers write about (35 points)
- Comments, how many comments the blog receives, and how the bloggers reply to comments from readers (35 points)
- Posting schedule, how often and regularly new posts appear on the blog (15 points)
- Sidebars, the information contained on the sidebars (15 points)