My only excuse...we've been busy starting some fires for the holiday season and next year...for the listing of Wildfire developments and the occasional shameless self-promotion see below.
Beyond a number of new clients that have dropped in our lap the last couple of months and a few word of mouth programs and community launches - we are also looking at a number of new programs that will position us well as Canada's Word of Mouth Expert for 2009. In no particular order:
- On the social media front, Agent Wildfire will be launching its own blog to deal with the news, announcements, job openings and events that are all about my company, leaving Buzz Canuck to be fancy-free to talk about all the word of mouth subjects under and above the radar
- on buzz media launches, we are planning one micro launch a quarter next year behind Canadian-specific influencer-driven marketing/media initiatives designed to get our clients noticed and talked about:
Generation GO - for active people who live in the city
TrendCity - for tastemakers and trendspotters well ahead of the mainstream
Alpha Bartender Network - for urban ringleaders who serve up buzz
If you are an enthusiastic outgoing person in any of these areas, please let us know and we would love you to join our efforts in some capacity.
Give us a call, get the details by signing up for our Buzz Report or join our media/PR tour in October/November. Category-exclusive opportunities await.
We are relaunching our Agent Wildfire and Influencer sites to add more functionality and design appeal.
We are also going to be launching the beta of something called Influencers in The Know next month - a hybrid of influencer content and RSS aggregation of only the leading edge content on the web specifically designed for Canadians. We are interested in grassroots celebrities and influencers interested in sharing us their top 10 sites/blogs for the best edgy content - let us know.
We are hiring for a number of key full-time and freelance positions:
- Word of Mouth Program Leaders
- Editorial Interns
- Guest Bloggers
- Graphic Designers
- Web People
If you are to use Sarah Palin's words "mavericky" and Obama's words "say YES WE CAN to client opportunities" and McCain's words "want straight talk in marketing" and Biden's words...what does he say anyway?....send us your best attempt to get noticed and talked about through the stack of resumes - apologize in advance if we don't always get back quickly.
We are also hatching a League of Kickass Network event hopefully for November. I'm quite excited about this as we wrangle a name brand author and CEO to take the gloves off in debate . If you're a senior marketer, media, business executive or digital geek and you are suitably Kickass give us a shout and let's get you on the list.
We will be hosting a road trip across cities Marketing 2.0 for the Executive - a conversation-worthy, safe haven overview for executives willing to embrace this arena but not knowing where to go next.
We are about the finalize our white paper on "Word of Mouth Marketing 2009" - a check in on marketer attitudes and beahviours with WOM, launch our presentation and start our community-based white paper "It Takes a Community to Build a Brand".
I'll also personally be participating in Marketing Week events and hosting a panel of 6 experts on social media...yikes...look forward to some dust ups, insight and some "keeping them honest" Anderson Cooper like moderating in that one.
And in other predictions - Obama wins by 7 pts, Harper gets in by a slim minority, Green Party breaks past 11% of popular vote, Red Sox win the Series again (yeah!), The TSE bottoms out at 8.500, Leafs win only 24 games this year and retail sales will drop 6% year over year at Christmas (bah humbug!).
So our silence here has not been without productive distraction...apologies to Buzz Canuck Nation - we'll try to let it happen again.