Nick Pavlov is trying to subconsciously control your real estate decisions by buying up what seems like half the garbage bin ads on Bloor West.
The ads are tailored to different stores and different aspects of Bloor West life. Effective. perhaps as the former editor of Hospital Law, he learned a thing or two about ads that create buzz.
My highest compliment I can give Remax's Mr. Pavlov is "I noticed and now I've blogged about it!".