The Canadian vs. US Social Networker

New info from Josh Bernoff and Forrester's Social Technographics Ladder, with a tip of the hat to Canada (via Leigh's Blitherings).

If I were to believe the data in this analysis, it would suggest a substantially less particpating, less active and less critically observant social media set in Canada.

I'll let you decide but it does fly in the face of a wealth of historical stats that suggest Canadians are more socially media savvy than most:

                        

Type of Person    Canada                  US                  Europe

Creators               13%                     21%                    14%

Critics                  13%                     37%                    19%

Collectors              10%                    19%                     6%

Joiners                 35%                    35%                    16%

Spectators            44%                    69%                    49%

Inactives              43%                    25%                    44%