As anybody that has come to our Agent Wildfire office can attest to, we are littered with books. Books we love. Books we disagree with. Books we highlight. Books we tab madly. Books that we dogear through multiple use. Books that get cobwebbed through irrelevance.
Despite the fact we live and breathe digital all day, there's nothing like a 120-450 page narrative that immerses you deep on a particular subject, whether it's rainy Sunday afternoon, delayed business flight or quiet Friday afternoon away from clients.
Given such abundance, we thought why not share our wisdom to the world and create our list of 125 Essential Marketer's books, with a design and bias for choosing the gems that appreciate the customer-controlled marketplace we now face.
So, here is our mission with The Essential Marketer's Bookshelf:
"To sift through the raft of marketing, business, innovation literature and provide a prescription of all-star reading delight and wise preparation for the new culture, marketplace and economy"
One of our biggest passions is Community and Colaboration, we thought we'd debut our first 15 books on this shelf - see full details in the slideshare file (and listed in order of priority):
#3 We Are Smarter Than Me
Stay tuned for our next 5 compendiums and let us know where we messed up, got it right or just plain overlooked brilliance.
The Essential Marketer's Bookshelf Series:
Shelf II – Word of Mouth/Buzz Books (25)
Shelf III – New Branding/Innovation (20)
Shelf IV – Experience, Authenticity and Remarkability Books (20)
Shelf V – Big Ideas (25)
Shelf VI – Social Media (20)