Humans are herd animals, we never like to experience anything alone and perish the thought of doing something else while others are going in a different direction.
See if you agree with me on the top 20 human things that spread like wildfire below...I know I'm missing a few gems.
1) Colds/Flus - the average human gets 2-5 colds a year and are frequently affected two-to-four days after others are first exposed
2) Applause - nothing like a few well-placed plants to get a crowd clapping in synch
3) Opinions - the foundation of viral marketing rests on this assumption
4) Fashion - I'm not too sure why there isn't an Amazon for fashion but they could clean up based on influencer-led movements in style
5) Measles - one of the most communicable viruses in the world - 90% of household members who are not immune but are exposed to it end up contracting it
6) Fear -one only need to see our global economic meltdown, to see this piece of human psychology play out
7) Gossip/Scandal - Sarah Palin/Tina Fey, American Idol, Britney Spears, Paris Hilton, Oscar Night, Gawker - I rest my case
8) Stress - 78% belived Bush's State of the Union in 2007 was going in the right direction; now less than 2 years later, 83% believe the country is heading in the wrong direction
9) Negative Energy & Enthusiasm -misery loves company and everybody loves a party
10) Obesity - there is a 171% increased chance if a good friend increases weight, so will you..be forewarned
11) Yawning - 40-60% of people who hear talk about yawning, do it themsleves
12) Laughter - has more to do with social setting vs. humour, you are 30 times more likely to laugh socially than solitarily, in cross gender conversations, females laugh 126% more than males
13) Smiling - it only takes 14 muscles, is free and is good for you...why not?
14) Trends - the thesis behind the Tipping Point - small things make a big difference- some intriguing examples of air conditioners and faxes
15) Rhythm/Music Beat - who hasn't been toe-tapping and realize the person next to them is doing the same things
16) Goodwill - it's interesting when things go bad, humans capacity for pulling together
17) Referrals - an average person will tell 5 people after a good experience and 8 people after a bad one, the web allows an online savvy person to tell 13 friends and an influencer to tell 40
18) Violence/Litter - it's the Broken Windows theory - allow something to be degraded or debased around you and more of it will happen
19) Depression/Suicide - bridge jumping, subway jumping and other forms of reported suicide have a contagious effect on the socially displaced, the young and people with a close association to the victims
20) Memes/Idioms - Where's the Beef?, Budweiser's Whassssssssup, Dove Evolution, Got Milk, Mastercard's Priceless, Apple's Think Different and Intel's mnemonic
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