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December 04, 2008

Get on the F List - Join the Campaign to Stop Bad Gifting

Offonflist Every Christmas, I personally experience the impending stress of December 24th and what to do about gifting. 

Huddled amongst my other male brethren, I sprint through malls trying to find the right gift for admittedly really great people but with the least amount of time.

This year, we're working with a great client Fujifilm and have just launched something called GetontheFlist.com to alleviate those gifting worries. 

We've let the program simmer and percolate  a little through a number of street activities in Toronto and Vancouver but now we want to broadcast the message to as many people as possible that "you will never again have to experience the cold sweats, peril and shame of buying last minute gifts or feel the heat of receiving bad ones and subsequently regifting".

Interesting parts of the GetontheFlist.com campaign site include:

- an F-List gift finder that will find and tailor the perfect Fujifilm camera and non-camera gifts for that tough-to-buy ones in your life

 - an F list Holiday Gift survival blog that will provide insight from gift and retail experts in Toronto and Vancouver throughout the month of December

  for the urban adventurous, we have a F list scavenger hunt with photo clues - you could find posters that lead you to four very sweet looking and feature-rich S100fs cameras valued at $700 each

- for the people who get misty over great memories of perfect gifts and notorious thoughts of gift disasters, we have the Best and Worst Gift ever contests where you can submit, vote and be awarded weekly Fujifilm prizes

- over the last three weeks, we've met thousands of people along the streets of Vancouver and Toronto our Fuji Foto Crew and larger than life F mascots...stop by and say hi, we'll give you an instant chance to win, take a memorable F photo and if you're interested, give you a free memory card

Sometimes in all the activity, we occasionally forget that Fujifilm actually has some really nice cameras - I've been tooling around with the Fujifilm S100fs camera and it is a beauty. Apparently I'm not alone, as there is an incredible amount of goodwill for the Fujifilm digital brand - research has shown that over 93% of Fujifilm camera users would eagerly recommend Fujifilm to others. We just need to spread ther word and let other people in on the secret this holiday season!

There is a whole bunch of other stuff that makes for a great buzzworthy holiday program. But as of today, you've only got 20 sleeps left so stop on by and get F listed and receive some really good odds to win great rewards and even better gifts.

Note, of course the requisite Facebook, Twitter, Flickr, YouTube and Stumble Upon pages. Say hi to us there at will.

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