Social Media Ice Cream

Yes, I know more than 150,000 people have seen the video on social media Lee Lefever constructed, but it begs reposting.

Why is social media like ice cream?:

1) it has tonnes of variety
2) the best is usually not mass produced
3) freshness counts
4) it's neat to mix flavours
5) it's best when shared with others
6) flavour preference is very tribal
7) it comes in different formats - cup=video, cone=audio, cake=blog
8) it sparks passion, emotion and positive thoughts - we enjoy it
9) depending on the environment, it has a long or short half life
10) it's more than just bits and bytes/bites
11) the winning brands usually have a good story
12) the worst tended to forms tend to get burned/freezer burned
13) tastes better with authentic ingredients
14) you gain incredible loyalty when users feel in control (i.e. Coldstone Creamery)
15) some people don't like it, some people gorge on it
16) it's practised and consumed differently by country
17) it's a good way to waste time and gain weight