Finished reading a McKinsey report on Cloud Computing - conclusion - benefits are exaggerated, some great application for SMEs but not quite ready for the big tasks and expectations of large enterprises.
More importantly, I love the Gartner Hype cycle paradigm -1) technology trigger 2) inflated expectations 3) trough of disillusionment, 4) slope of enlightenment and 5) plateau of productivity.
Eseentially, industries, companies and people go through the 5 stages of: 1) heh, this is cool, 2) yeah, we all think this cool, 3) woh, we were sold down the river, 4) no, come to think of it, used in the right way, this can be good and finally 5) this has become part of what we do.
The psychology of tech. adoption follows the same type of curve as financial markets (where are we on regaulting markets I wonder?) , politics (where is Obama's change you can believe in? standing) and marketing tactic adoption (where is the age of mobile marketing?).
Conclusion: it is more important to know what people are thinking, believing and accepting as truth as opposed to just being right.