Next Monday, we are hosting our first boutique event inviting some senior Canadian marketers for a league of their own. They've expressed a need - we're filling it.
Even more exciting is who's appearing, check this roster:
Grant McCracken is making a Toronto appearance - he's been one of my favourite bloggers since 2004 - his postsactually make you think. He is launching his book "Chief Culture Officer" - recommended by Business Week as one of the best books of 2009...and an idea and subject that marketers need to wrap their minds around...NOW.
In our second half, we will have Ted Graham from Interbrand present their Top Brands report - I was invited to an executive breakfast a couple of months ago where they presented the findings and I found the valuation interesting, summary brilliant and implications clear and provocative.
Great influential company, a great venue (the Spoke Club) and a copy of the book and report. If you are a head of a client marketing group, don't pass up the opportunity to get connected, informed and excited about 2010.
If you are a CMO or our a change agent who want to influence their CMO to change their culture and approach to their customers, come join us on Monday, January 11th.