I get it, put Gary Coleman on anything and you'll get eyeballs to look. Poor Todd Bridges doesn't have the same "Cabbage Patch" warm and fuzzy 80s appeal. I'm sure the cast of Happy Days, Webster or Corey Haim might have the same effect (ok, maybe not Corey).
Heck, most anniversaries are artificial signposts anyway. Why not have the excuse to do some crazy nostalgic work?
This campaign from New York Fries just screams a little desperate - particularly based on a retailer that puts so much stock in their actual and real product.
Good Vegas money says Gary never had a New York fry before this gig.
New York Fries may get buzz out of this but I guarantee you it will be transient and likely not for the reasons they want.
Oh, apparently there is a virtual Bobblehead facebook application on the way - just for more artificial "paint by numbers" social network goodness.