After months of promoting the new citizen-generated contender for the surrogate national anthem of Canada, that being the Hockey Night in Canada theme music, a public vote facilitated by a panel of musicians chose "Canadian Gold" from a roster of 14,685 submissions.
The contest was made necessary by TSN, a competing sports cable network, snatching the music rights for the famous HNIC theme and taking with it some of the memories, hopes, hearts and minds of Saturday Night hockey fans from coast to coast for the last 1/2 century for a cool $1 million.
The winner was Colin Oberst, an Edmonton-based school teacher and occasional band member from Alberta who nosed out a 13 year old musical savant Robert Burke from Toronto.
I'm shocked how little has been written about the contest itself given how hard CBC has pushed and got behind this effort. Not too sure is its the nature of the contest, the outreach effort or our waning lack of Canadian jingoistic spirit, but beyond some news service coverage had a hard time finding the back story on this one.
As much as I applaud some of CBC's forays into crowdsourcing and citizen marketing, this smacks as unbridled commericlaism and opportunism...surely beyond keeping the more memorable theme, they could have borrowed two other songs from hockey lore - like this one or this one (popularized as a hockey song in a Labatt Blue commercial years back).
Only in Canada could you get a winning song that contains bagpipes. Don't know what that says about our national identity but have a listen...