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  • Location: Canada

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Hi, my name is Sean Moffitt. I wear many hats - managing director, consultant, change agent, rainmaker, marketing maverick, but most importantly, passionate word-of-mouth advocate. I evangelize about and practice word-of-mouth and its tranformative powers from my hub in Toronto.

Thankfully I've had the privilege of having hands-on experience with this subject matter, having led some of Canada's most loved brands (Molson Canadian, Guinness, Tide, Noxzema, Royale).

My faith in word-of-mouth and its related cousins - buzz, experience marketing and innovation has now led to the development of a pioneering firm - Agent Wildfire - Canada's Word-of-Mouth Marketing Expert ( and its engine The Influencers - Canada's Word of Mouth Community. (

In this blog, I'd like to "napsterize" the knowledge I've developed from over a decade of buzz-building experience and provide a relevant perspective to business people, marketers, researchers, press junkies and consumer mavens in Canada.

Hopefully you can join my "grapevine". I'd love to hear about your opinions on the subject and together, we'll identify Canada's gold standards of buzz, the next runaway "hits", the nuances of generating word of mouth and the future of marketing in Canada.


innovation, marketing, new media, customer experience, canada, social media, brand communities, influencers, buzz, user-generated content, the future of brands, brand experiences, viral, great brands, blogging and podcasting, trends, word of mouth