The 22 Immutable Laws of Word of Mouth Marketing

 Having grown up as a tier one consumer packaged goods marketer,  I became a loyal follower of books by Trout & Ries on Positioning, Marketing Warfare and Bottom Up Marketing. Their thinking was unclouded, the examples they turned to for support  were perfect and their writing was  sharp and pointed. Without their wisdom, I would have never survived and battled in 7 years of P&G brand management (defending against oftentimes brilliant but sometimes archaic marketing thinking).

One book in particular was quite formative...The 22 Immutable Laws of Marketing. I still have my Post-It crib notes in the inside pocket of the book I purchased more than 10 years ago....and some of the laws considered revolutionary at the time are now finally being accepted by the mainstream - Law #10 - The Law of Division, #13 - The Law of Sacrifice, #15 - The Law of Candor, #18 - The Law of Success and #20 - The Law of Hype are as true today as they were in 1993 when I bought the book as a neophyte assistant brand manager.

It's with as much respect for the book as it is a consequence that the marketing world has gone from being flat to round in the last 13 years that I present The 22 Immutable Laws of Word of Mouth Marketing  - the conditions in place that make for word of mouth success. 

Look forward to the companion edition soon called The 22 Immutable Laws of Word of Mouth Evangelism - the essential how tos of activating word of mouth evangelism.

Hope you enjoy and spread the word, we dug deep to find the absolute laws and relevant examples ...for any publishers, damn this feel like a preface to a great new book or lead article. Call me.

The 22 Immutable Laws of Word of Mouth Marketing Stated:

• #1 The Law of Stopping Power
• #2 The Law of True Innovation
• #3 The Law of The Guru
• #4 The Law of The Expert
• #5  The Law of Cognitive Dissonance
• #6 The Law of The Wallet
• #7 The Law of The Visible
• #8  The Law of The Connoisseur
• #9  The Law of Marketing Handcuffs
• #10 The Law of Natural Buzz
• #11 The Law of The Brand Cult
• #12 The Law of Community
• #13 The Law of Autonomy
• #14 The Law of New Habits
• #15 The Law of Emotion
• #16 The Law of The Badge
• #17 The Law of The Makeover
• #18 The Law of The Underdog
• #19 The Law of The Cause
• #20 The Law of Nothing to Lose
• #21 The Law of The Widget
• #22 The Law of The Category Jumper