What Does the Blogosphere Want?

Some illuminating numbers on blog reader inklings from WOMMA by way of CoolAdzine

• 43.9 percent of blog readers say that writing quality is a key factor
• 51.5 percent say the quality of writing helps determine the credibility
• 43.6 percent say that the blog's subject matter is key
• 65.7 percent of blog readers read for entertainment
• 42.5 percent for personal interests and hobbies
• 32.5 percent for education and information
• 12.3 percent  for work
• 30.8 percent of blog readers read more than three blogs regularly
• of these readers, 68.3 percent say they read them daily
• 67.3 percent of readers find blogs by following links from other blogs
• 22.9 percent use recommendations on blogs
• 19.6 percent use search engines