Some verification of what I've been chirping about for the last month...according to Media In Canada and VP of Sales for Facebook Mike Murphy.
"Walking the audience through the workings of the new social world order, Murphy illustrated the power of tapping into community, saying clickthrough rates on viral impressions are 12-18% higher than the original ad clickthrough rates.
Murphy referred to Canada as being very welcoming to Facebook. His deliberate understatement referred to numbers that are actually staggering. There are 500,000 active users in the Toronto area alone, and the community is growing at 5% a week. Canadian users visit the site an average of 2.7 times a day, clocking in at a daily average of 29.6 minutes. 75% of Facebook's 2 million Canadian users log in daily, and the addictive nature of the online phenom has been triggering Facebook bans by some employers (the latest ban affecting Ontario government workers)."
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