CBC does UGC - A Nice Idea by Canadians for Canadians

Another post spotted on Media in Canada, about user-generated content , now in our very own backyard. You think there is a trend here?

 

"CBC is launching a user-generated content microsite that lets users upload short digital films for a chance to get on TV. The online community-driven microsite cbc.ca/exposure gets up and running on June 17, and Exposure hits the air on July 29 in the 11 pm time slot.

The microsite (not currently sponsored) will allow users to upload short digital films, videos and animations. Users can rate and comment on the content. Each week, the most popular films will compete for prizes in the Yahoo! Showdown, which gets viewers voting on the action. Prizes will also be woven into Exposure's on-air season finale.

On TV, Exposure will put industry experts to work judging the highest-rated films. The winner at the end of it all gets a development deal worth $25,000, which sounds a lot like CTV's summer blockbuster On the Lot - even if it's a smaller prize and it's not backed by the likes of Steven Spielberg and Mark Burnett."

Your call? - An exciting way of the future, the flavour of the summer or another sign of the broadcast's move to cheap content.