Here We Grow Again - 6th largest US Agency Sets Up WOM Shop

Straight from the press-release:

"Warren-based Campbell-Ewald Wednesday announced the launch of a Social Communications group specializing in word-of-mouth marketing and social media to enable the agency's clients to participate in online dialogs about their brands.

The Current, a Campbell-Ewald proprietary communication model, is built on an understanding of how participatory communication environments alter the way people work, play, investigate and make decisions. These environments include everything from massive social networking sites such as MySpace and Facebook to the tiny, but just as critical, influencer blogs. The Current is reshaping the agency's communications practices, becoming the centerpiece for all of the agency's Contact Planning initiatives and ushering in a marriage of Campbell-Ewald's Custom Publishing and Digital groups to respond to the tremendous demand for digital content."

Tip, tip, tip...tip...tippin..