Trust is the pillar of word of mouth. Not surprising then that when we analyzed one of our recent word of mouth campaigns, this is who our Influencers tend to spread word of mouth to:
Friends 35%
Family 24%
Work Colleagues 20%
Neighbours 9%
Members of Online Community 4%
Members of Hobby/Interest Group 3%
Acquaintances/Strangers 3%
Other (i.e. cultural/ethnic group) 2%
Categories
- 366 Days of Blogs
- Books
- Brand Communities
- Brand Engagement
- Brand/ Customer Experiences
- Breakthrough Innovation & Ideas
- Buzz Marketing
- Canada's Word of Mouth Discoveries 100 List
- Cause Marketing
- CGM/UGC - Customer Generated Marketing/User Generated Content
- Community Building
- Companies Failing the Grade
- Contagious Brands & Products
- Current Affairs
- Customer Evangelism
- Design-led WOM
- Innovation-led WOM
- Social Media/Networks
- The 52 Faces of Community-Building
- The 52 Faces of Word of Mouth
- The Buzz
- The Influencers
- The Top Elevens
- Trends & Edges
- Viral Marketing/Advertising
- Web/Tech
- Weblogs
- Word of Mouth & The Grassroots
- Word of Mouth Insights & Measurement
Categories
- 366 Days of Blogs (3)
- Books (7)
- Brand Communities (64)
- Brand Engagement (84)
- Brand/ Customer Experiences (42)
- Breakthrough Innovation & Ideas (51)
- Buzz Marketing (37)
- Canada's Word of Mouth Discoveries 100 List (22)
- Cause Marketing (15)
- CGM/UGC - Customer Generated Marketing/User Generated Content (27)
- Community Building (36)
- Companies Failing the Grade (8)
- Contagious Brands & Products (39)
- Current Affairs (7)
- Customer Evangelism (44)
- Design-led WOM (6)
- Innovation-led WOM (15)
- Social Media/Networks (138)
- The 52 Faces of Community-Building (13)
- The 52 Faces of Word of Mouth (15)
- The Buzz (121)
- The Influencers (40)
- The Top Elevens (13)
- Trends & Edges (32)
- Viral Marketing/Advertising (29)
- Web/Tech (10)
- Weblogs (6)
- Word of Mouth & The Grassroots (54)
- Word of Mouth Insights & Measurement (132)
Recent Posts
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- The Mismatch Between Company Motive and Customer Want
- The Mo Style Breakdown - Social Media Rankings
- Maslow's Hierarchy of MO
- 30 Mos, 30 Days, 30 Headlines - The Myriad Number of Movember Stories
- The Movember Digital Challenge - Start Your Mos!
- The Engagement Octopus of Movember
- The iPhone4 vs. Blackberry Torch Challenge - the "I"s Have It!
- The Top 30 Group Buying Deal Programs - Rated
- The 16 Things I Learned Writing Wikibrands
Community Gurus
- Alan Moore
SMLXLARGE - from interruption to engagement - Bill Johnston
Online Community Report - Connie Bensen
Community Strategist - Dawn Foster
Fast Wonder - Francois Gossieaux
Emergence Marketing - Henry Jenkins
Confessions of an ACA Fan - Jake Mckee
Community Guy - Jeff Howe
Crowdsourcing - Jeremiah Owyang
Web-Strategist - John Winsor
Cultural Radar - Lois Kelly
Bloghound - Mark Earls
Herd - Mukand Mohan
Best engaging communities - Rob Kozinets
Brandthroposophy - Sami Viitamaki
Flirting with the Crowds
The Word of Mouth Posse
- Greg Stielstra
Pyro Marketing - Shiv Singh
Going Social Now - Mack Collier
The Viral Garden - Brand Autopsy
John Moore - Idil Cakim
Dot WOM - Emanuel Rosen
Anatomy of Buzz - Andy Sernovitz
Damn I Wish I Thought of That - Ian McKee
The Power of Influence - Kathy Sierra
Creating Passionate Users - WOMMA
WOMMA Blog - Steve Hershberger
Lumenatti - Forresters Marketing Blog
Forresters - John Bell
Digital Influence Mapping Project - Jim Nail
Influence 2.0 - Sean Moffitt
Buzz Canuck - Paul Marsden
Net Promoter - Jackie Huba/Ben McConnell
Church of the Customer - Spike Jones
Brains on Fire - Walter Karl
Word of Mouth Communication Study - Max Kalehoff
Attention Max
Customer Collaboration Devotees
- Karl Long
Customers on Fire - Brett Hurt / Sam Decker
Bazaarblog - Don Tapscott & The Wikinomics Team
Wikinomics - Frank Piller
Mass Customization & Open Innovation News
The New Marketing Geniuses
- Ann Handley
Marketing Profs Daily Fix - John Jantsch
Duct Tape Marketing - Seth Godin
Seth Godin - Joseph Jaffe
Jaffe Juice - Oliver Blanchard
The Brand Builder - Rohit Bhargava
The Influential Marketing Blog
Customer/Brand Experience Mavens
- Bruce Temkin
Customer Experience Matters - Frank Capek
Customer Innovations - David Polinchock
The Experience Economist - Max Lenderman
Experience the Message - August Ray
Experience the Blog - Kim Proctor
How To Create Powerful Customer Experiences - David Armano
Logic + Emotion - Sivaraman Swaminathan
Customer World
User Generated Media Fanatics
- Adam Dooley/ Dustin Plett
SNOO.ws - Tracking User Generated Content - Pete Blackshaw
Consumer Generated Media.com
Innovation
- I New Idea
Inventions, patents, creative ideas and new products - Springwise
- Marketing & Strategy Innovation Blog
- Seth Godin
Seth is a writer, a speaker and an agent of change. - Shiny Red Button
The Big Idea Einsteins
- Grant McCracken
This Blog Sits at the.. - Paul Isakson
Creativity/Technology/Culture/Etc. - Martijn van Osch
Fresh Creation - Inspiration for Creative Minds - TED
TED - Ideas Worth Spreading - Chris Anderson
The Long Tail - Malcolm Gladwell
Gladwell's Blog - Rob Walker
Murketing
The Trendoids
The Design Army
- Tim Roth Eisenberg
Swiss Miss - Core 77 Army
Core 77 -Design Magazine & Resource
Research & Measurement Brainiacs
- Fred Reichheld
Net Promoter
The Crazy & Enlightened Canucks
- Kate Trgovac
My Name is Kate - Mitch Joel
http://www.twistimage.com/blog/ - Sean Moffitt
All about word of mouth in Canada - official blog to Agent Wildfire - Amber Mac with Amber MacArthur
Passionate about tech content and web usability. - Inside PR with Terry Fallis and David Jones
- Student PR with Chris Clarke
- Webwalker with Douglas Walker
- Participation Highway with Dave Carter
- Inside the CBC with Tod Maffin
- Social Signal with Alexandra Samuel
The Cool, The Rad & The Remarkable
Recent Comments
- Account Deleted on The Community Manager Role Unplugged - 15 Essential Roles
- Chris from BookBaby on The 16 Things I Learned Writing Wikibrands
- Dawras on My 11 Takeaways from Social Media Nite at JWT #SoMeNite - A Kitchen Table Chat of Peers
- sc organic gardening on Top 11 Most Buzzable Places at Work
- Todd on 1.3 Billion Now Registered to the Top 60 Social Networks
- Todd on Maslow's Hierarchy of MO
- about plan on The Arcs of Community - Affiliated vs. Built Communities - which path to take?
- Website hosting forum on Canada is #1 when it comes to Social Networking, and the 10 Reasons Why
- Account Deleted on The August Buzz Report
- us vpn on 16 Social Media Trends for 2010 from Agent Wildfire
Linked In
Google Search
Essential Links
- Agent Wildfire
Canada's Word of Mouth Experts - The Influencers
Canada's Word of Mouth Community - The League of Kickass Business People
By invitation only - The League of Kickass Under 30
- Spreads Like Wildfire
The official Agent Wildfire blog - Agent Wildfire Presentations
- Agent Wildfire - Feel Good Referral
Social Media Zealots
Problogger
Conversational Media Marketing
Greg Verdino
Altitude Branding
The Buzz Bin
Being Peter Kim
The Altimeter
CoBrandit
Web-Strategist
Groundswell