Yahoo's Brand Advocate Study

Yahoo has trolled through its search files to find 11 of the characteristics of people who are more than twice likely to talk about and advocate brands. The traits?:

1) Spend more time online
2) Slightly younger
3) Slightly more affluent
4) Slightly more educated
5) Active searchers (48 vs. 39 per month)
6) Consult search engines before purchase (50% vs. 33% non -advocates)
7) Believe "good brands are worth talking about" (60% vs. 26%)
8) IM opinions (40% more likely)
9) Visit Podcasts (119% more likely)
10) Twice as likely to email their opinions to others
11) Twice as likely to post opinions or questionnaires

For the full press release.