If there was just one post of mine that i would strongly encourage you to read, fill up your own powerpoint presentations, create a insurrection in your company or just plain digest and think about the implications, this would be it....with painstaking digging and love, I give you the draft of Agent Wildfire's Word of Mouth Cheat Sheet (...also known as the 167 facts and stats about word of mouth that make you go hmmm and other facets of the conversation economy).
Social Media Zealots
Problogger
Conversational Media Marketing
Greg Verdino
Altitude Branding
The Buzz Bin
Being Peter Kim
The Altimeter
CoBrandit
Web-Strategist
Groundswell