People against The Machines 2.0

To 2.0 anything is cool nowadays. It's pervaded the boardroom and now big business is co-opting the term for its own purposes. I have no problem with big business succeeding, but what I do have a problem with is by the weight of corporate  Thor's media hammer, big business repurposing terms, approaches and philosophies that  have been built to mean something entire different else by its pioneers.

Smart post by Jevon Macdonald from Social Write on the overwrought use of Enterpise 2.0 at a recent conference. If you don't want to live by one religion, why don't you invent your own?