Brands of the Future - Wisdom from Strawberry Frog

Cutesy metaphors are a dime a dozen - this one I liked from one of my favourite agencies:

"WE’RE STRAWBERRYFROG AND YOU’RE DYING TO HEAR FROM US. That’s the kind of assumption most marketing makes. An assumption that, while engrossed in business, or sports, or the latest Hollywood meltdown, you don’t mind being interrupted, to hear superlative copy about some product or service you weren’t even thinking about a split second earlier. It’s like some random stranger walking up to you and your friends at a party and shouting, “Hey, let me tell you about my awesome new car!” What would you think of that guy?

But there you are. A brand. And you need to communicate with people. People you don’t know. People who haven’t invited you to the party. What to do?

Act like the uninvited guest you are. Earn your keep. Don’t interrupt. Participate. Don’t talk about yourself. Talk about them. Enrich the conversation. Add to the culture. Offer something tangible. Give people a reason to hang with you, get to know you, want to hear what you have to say. And the next time there’ s a party, if you’re really all that interesting, there’s a good chance you’ll be on the guest list"

Thanks to Bernie from Public Relations Rogue for the savvy new marketing mantra link.