How to be a Corporate Blog Evangelist

Lately, it seems a fair percentage of the time that I travel back from links or Facebook groups I find interesting, they rally back to Jeremiah Owyang at Web Strategist. His posts are always laden with insight and great supportive information and data.

Check this one out on how to be a Corporate Blogging Evangelist - I love his ten tips, particularly # 8 -Define the purpose for your blog
         1. Delight your customers (you better say yes)
         2. Demonstrate corporate openness
         3. Express goodwill
         4. Thought leadership
         5. Mitigate PR damage risks
         6. Control the conversation in your market
         7. Develop a product with customers in real time
         8. Harness a rapid response tool
         9. Casually release products and get feedback
        10. Word of mouth marketing
        11. Amplify a message
        12. Competitive positioning tool
        13. Delight your customers