Social Media Adoption - Consumer Learnings

Some quick tidbits from com.motion's 2007 study of social network users. Nothing earth shattering but always a big help when they're the most up-to-date Canadian facts with sufficient statistical base sizes.

- 93% of 18=-34 years olds are active in social media (Facebook, YouTube, MySpace, Wikipedia, Flickr)  - drops off to 71% for 35-54 years olds and 49% for 55+

- on  social networks sites, of people who have participated - 17% are constant users, 26% are frequent users, 20% are occasional users, 9% are lapsed users and 18% were rejectors

- women are much more constant/frequent social network users - 48% vs. 38% men

- 18-34s are much more constant/frequent social network users - 64% vs. 32% for their 35-54 year old peers and 22% for the 55+

- women nurture interpersonal relationships more than men in social networks - 57% vs. 46%

- women learn about new products and services more than men in social networks - 62%  vs. 54%

- women share own thoughts about products and services more than men in social networks - 57% vs. 49%

- by and large, younger age demographics are using social networks to connect and broadcast their opinions, older demographics are more inclined to be passive and learn from those opinions in social networks