The Launch of Com.motion - Veritas' Social Media Wing

Veritas has just launched itself into the social media sphere with its publication of a social media study of the Canadian population (1800 plus people) and business professionals (400+ executives and managers) and the coming out party for its social media wing com.motion.

Two things right off the bat: 1) congrats to Veritas for getting into the game - they're doing it the right way by not only specializing in the area but also providing valuable info for their stakeholders and launching/profiling four new blogs at the same time (really, as a detail-oriented practice, unless you're doing it, it's tough to be practicing it, I hope these blogs have staying power). Plus, I didn't realize it but I like the fact they're Bullfrog-powered, nice added touch.

2)  Keith McArthur, Senior Director of Veritas Media Innovation and Principal of com.motion (and once a damn fine Globe & Mail columnist) is launching this in the right manner - no grandiose statements on being an unsubstantiated first, an appreciated overture to seed some of the findings of the study ahead of time with resident bloggers like myself, a double barreled insight approach from polling Canadian professionals,  a nice social media-friendly PR release and consumers  and what appears to be a very smart extension of Veritas' brand into a new media space.

Bravo. Welcome to the chaos Com.motion!