Marketers Missing Out On Word of Mouth

Thanks to David Jones for finding this one...yet another research log on the proverbial word of mouth fire, this time from emarketer. Not the sexiest set of statistics I've ever seen but still a convincing argument for the 75% of marketers who don't yet have a word of mouth program in place.

Interesting how US trust networks appear to be more based outside of work, particularly given the greater number of hours worked by Americans, you would think their ratios would more closely effect that of other countries.

"Both populations (advice givers and online influencers) will grow in size—and importance—over the next five years as more people become comfortable with sharing their opinions online," said Debra Aho Williamson, senior analyst at eMarketer. "Winning them over is likely to be on every marketer's to-do list."