Thanks to Yahoo for interviewing me as part of their Big Idea Chair series. Beyond what I think is a clever professional marketing campaign, that's also well produced, I'm humbled to be alongside such innovative Canadian industry icons as Sunni Boot, Mitch Joel, Janet Kestin & Nancy Vonk and Tony Chapman. Have a watch and let me know what you think...and honestly, one of the best projects I ever managed - my grade 8 science fair project on running shoes, the stuff of brilliance. Yahhhooooooo...
Categories
- 366 Days of Blogs
- Books
- Brand Communities
- Brand Engagement
- Brand/ Customer Experiences
- Breakthrough Innovation & Ideas
- Buzz Marketing
- Canada's Word of Mouth Discoveries 100 List
- Cause Marketing
- CGM/UGC - Customer Generated Marketing/User Generated Content
- Community Building
- Companies Failing the Grade
- Contagious Brands & Products
- Current Affairs
- Customer Evangelism
- Design-led WOM
- Innovation-led WOM
- Social Media/Networks
- The 52 Faces of Community-Building
- The 52 Faces of Word of Mouth
- The Buzz
- The Influencers
- The Top Elevens
- Trends & Edges
- Viral Marketing/Advertising
- Web/Tech
- Weblogs
- Word of Mouth & The Grassroots
- Word of Mouth Insights & Measurement
Categories
- 366 Days of Blogs (3)
- Books (7)
- Brand Communities (64)
- Brand Engagement (84)
- Brand/ Customer Experiences (42)
- Breakthrough Innovation & Ideas (51)
- Buzz Marketing (37)
- Canada's Word of Mouth Discoveries 100 List (22)
- Cause Marketing (15)
- CGM/UGC - Customer Generated Marketing/User Generated Content (27)
- Community Building (36)
- Companies Failing the Grade (8)
- Contagious Brands & Products (39)
- Current Affairs (7)
- Customer Evangelism (44)
- Design-led WOM (6)
- Innovation-led WOM (15)
- Social Media/Networks (138)
- The 52 Faces of Community-Building (13)
- The 52 Faces of Word of Mouth (15)
- The Buzz (121)
- The Influencers (40)
- The Top Elevens (13)
- Trends & Edges (32)
- Viral Marketing/Advertising (29)
- Web/Tech (10)
- Weblogs (6)
- Word of Mouth & The Grassroots (54)
- Word of Mouth Insights & Measurement (132)
Recent Posts
- My 11 Takeaways from Social Media Nite at JWT #SoMeNite - A Kitchen Table Chat of Peers
- The Mismatch Between Company Motive and Customer Want
- The Mo Style Breakdown - Social Media Rankings
- Maslow's Hierarchy of MO
- 30 Mos, 30 Days, 30 Headlines - The Myriad Number of Movember Stories
- The Movember Digital Challenge - Start Your Mos!
- The Engagement Octopus of Movember
- The iPhone4 vs. Blackberry Torch Challenge - the "I"s Have It!
- The Top 30 Group Buying Deal Programs - Rated
- The 16 Things I Learned Writing Wikibrands
Community Gurus
- Alan Moore
SMLXLARGE - from interruption to engagement - Bill Johnston
Online Community Report - Connie Bensen
Community Strategist - Dawn Foster
Fast Wonder - Francois Gossieaux
Emergence Marketing - Henry Jenkins
Confessions of an ACA Fan - Jake Mckee
Community Guy - Jeff Howe
Crowdsourcing - Jeremiah Owyang
Web-Strategist - John Winsor
Cultural Radar - Lois Kelly
Bloghound - Mark Earls
Herd - Mukand Mohan
Best engaging communities - Rob Kozinets
Brandthroposophy - Sami Viitamaki
Flirting with the Crowds
The Word of Mouth Posse
- Greg Stielstra
Pyro Marketing - Shiv Singh
Going Social Now - Mack Collier
The Viral Garden - Brand Autopsy
John Moore - Idil Cakim
Dot WOM - Emanuel Rosen
Anatomy of Buzz - Andy Sernovitz
Damn I Wish I Thought of That - Ian McKee
The Power of Influence - Kathy Sierra
Creating Passionate Users - WOMMA
WOMMA Blog - Steve Hershberger
Lumenatti - Forresters Marketing Blog
Forresters - John Bell
Digital Influence Mapping Project - Jim Nail
Influence 2.0 - Sean Moffitt
Buzz Canuck - Paul Marsden
Net Promoter - Jackie Huba/Ben McConnell
Church of the Customer - Spike Jones
Brains on Fire - Walter Karl
Word of Mouth Communication Study - Max Kalehoff
Attention Max
Customer Collaboration Devotees
- Karl Long
Customers on Fire - Brett Hurt / Sam Decker
Bazaarblog - Don Tapscott & The Wikinomics Team
Wikinomics - Frank Piller
Mass Customization & Open Innovation News
The New Marketing Geniuses
- Ann Handley
Marketing Profs Daily Fix - John Jantsch
Duct Tape Marketing - Seth Godin
Seth Godin - Joseph Jaffe
Jaffe Juice - Oliver Blanchard
The Brand Builder - Rohit Bhargava
The Influential Marketing Blog
Customer/Brand Experience Mavens
- Bruce Temkin
Customer Experience Matters - Frank Capek
Customer Innovations - David Polinchock
The Experience Economist - Max Lenderman
Experience the Message - August Ray
Experience the Blog - Kim Proctor
How To Create Powerful Customer Experiences - David Armano
Logic + Emotion - Sivaraman Swaminathan
Customer World
User Generated Media Fanatics
- Adam Dooley/ Dustin Plett
SNOO.ws - Tracking User Generated Content - Pete Blackshaw
Consumer Generated Media.com
Innovation
- I New Idea
Inventions, patents, creative ideas and new products - Springwise
- Marketing & Strategy Innovation Blog
- Seth Godin
Seth is a writer, a speaker and an agent of change. - Shiny Red Button
The Big Idea Einsteins
- Grant McCracken
This Blog Sits at the.. - Paul Isakson
Creativity/Technology/Culture/Etc. - Martijn van Osch
Fresh Creation - Inspiration for Creative Minds - TED
TED - Ideas Worth Spreading - Chris Anderson
The Long Tail - Malcolm Gladwell
Gladwell's Blog - Rob Walker
Murketing
The Trendoids
The Design Army
- Tim Roth Eisenberg
Swiss Miss - Core 77 Army
Core 77 -Design Magazine & Resource
Research & Measurement Brainiacs
- Fred Reichheld
Net Promoter
The Crazy & Enlightened Canucks
- Kate Trgovac
My Name is Kate - Mitch Joel
http://www.twistimage.com/blog/ - Sean Moffitt
All about word of mouth in Canada - official blog to Agent Wildfire - Amber Mac with Amber MacArthur
Passionate about tech content and web usability. - Inside PR with Terry Fallis and David Jones
- Student PR with Chris Clarke
- Webwalker with Douglas Walker
- Participation Highway with Dave Carter
- Inside the CBC with Tod Maffin
- Social Signal with Alexandra Samuel
The Cool, The Rad & The Remarkable
Recent Comments
- Account Deleted on The Community Manager Role Unplugged - 15 Essential Roles
- Chris from BookBaby on The 16 Things I Learned Writing Wikibrands
- Dawras on My 11 Takeaways from Social Media Nite at JWT #SoMeNite - A Kitchen Table Chat of Peers
- sc organic gardening on Top 11 Most Buzzable Places at Work
- Todd on 1.3 Billion Now Registered to the Top 60 Social Networks
- Todd on Maslow's Hierarchy of MO
- about plan on The Arcs of Community - Affiliated vs. Built Communities - which path to take?
- Website hosting forum on Canada is #1 when it comes to Social Networking, and the 10 Reasons Why
- Account Deleted on The August Buzz Report
- us vpn on 16 Social Media Trends for 2010 from Agent Wildfire
Linked In
Google Search
Essential Links
- Agent Wildfire
Canada's Word of Mouth Experts - The Influencers
Canada's Word of Mouth Community - The League of Kickass Business People
By invitation only - The League of Kickass Under 30
- Spreads Like Wildfire
The official Agent Wildfire blog - Agent Wildfire Presentations
- Agent Wildfire - Feel Good Referral
Social Media Zealots
Problogger
Conversational Media Marketing
Greg Verdino
Altitude Branding
The Buzz Bin
Being Peter Kim
The Altimeter
CoBrandit
Web-Strategist
Groundswell