Having enjoyed Chip & Dan Heath's book Made to Stick and its prescription for simplicity and effectiveness - I subtly changed their acronym of important principles and tailored them specifically for building a web community, an exercise that goes beyond mere communication, by extending out their SUCCESS acronym:
• Simple — find the core of the community and
present it's essence
• Unexpected — grab people's attention by
surprising them and exceeding their expectations
• Concrete — make sure a community cause/mission can be
grasped easily and remembered later
• Credibility — give a community believability and reason for its existence
• Collaborative – get people involved in the community
• Emotion — help people see the importance of
an community (visual)
• Escape – get people immersed in the community
• Evolving – ensure the community changes and adapts based on member's involvement
• Stories — inspire people to use a community through a great narrative/manifesto and ensure its relevant
• Social – get people talking and connecting with each other
Social Media Zealots
Problogger
Conversational Media Marketing
Greg Verdino
Altitude Branding
The Buzz Bin
Being Peter Kim
The Altimeter
CoBrandit
Web-Strategist
Groundswell