The Guerrilla Campaign that Won't Go Away - Crystal Pepsi

The Feel Good Drink of the Summer of 1992 Crystal Pepsi continues to noisily foist its way back onto the world stage.  After being the invisible cola fad of the early 90s, it  was discontinued  in 1993 and held on for bit longer in  Europe.

As reported by Gawker, now a group of retro-loving university kids want to bring it back. Here is their platform now located in the background of MSNBC remotes at the democratic convention in Denver outside coincidently enough ...the Pepsi Center:

"The time for change is now, and the choice is clear, crystal clear. CRYSTAL PEPSI! It's like drinking hope. For us, Crystal Pepsi is freedom in a can. Our platform is based on peace, love, and Crystal Pepsi. Down with war, up with Crystal Pepsi. For us it's not about politics, it's only about Crystal Pepsi. This is a movement that we can all get behind, it unifies us to our very core, Crystal Pepsi. The foundation of America is Crystal Pepsi.

In all honesty, for me, it's kind of nice to lighten the mood a little bit. Everybody is down there, protesting, screaming about a cause, yelling at one another about how the other person is wrong. It can be kind of a tense situation. It's nice to walk away putting a smile on someone's face, getting a high five, and hearing someone say we represent a movement we can all get on board with. People initially hear the "protest" coming, you can see the look on their face, "Great, what are these people marching and carrying on about?" When they discover our cause is Crystal Pepsi, there is an overwhelming feeling of relief, followed by immediate support.

We hit the town again today. We couldn't help but notice all of the signs in the background of the MSNBC live coverage today. Our platform is so much easier for people to digest."

These guys are serious. Is Pepsi listening or is their campaign ...invisible.  Get the history here. The YouTube here and here (with some good Van Halen accenting). The Sketch here.   Sign the petition here, c'mon you know you want to.