The Essential Marketer's Bookshelf - Series I - The 15 Top Community & Collaboration Books

The Essential Marketer's Bookshelf - Top 125 Books - Series I - Community & Collaboration

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As anybody that has come to our Agent Wildfire office can attest to, we are littered with books. Books we love. Books we disagree with. Books we highlight. Books we tab madly. Books that we dogear through multiple use. Books that get cobwebbed through irrelevance.

Despite the fact we live and breathe digital all day, there's nothing like a 120-450 page narrative that immerses you deep on a particular subject, whether it's rainy Sunday afternoon, delayed business flight or quiet Friday afternoon away from clients.

Given such abundance, we thought why not share our wisdom to the world and create our list of 125 Essential Marketer's books, with a design and bias for choosing the gems that appreciate the  customer-controlled marketplace we now face.

So, here is our mission with The Essential Marketer's Bookshelf:

"To sift through the raft of marketing, business, innovation literature  and provide a prescription of all-star reading delight and wise preparation for the new culture, marketplace and economy"

One of our biggest passions is Community and Colaboration, we thought we'd debut our first 15 books on this shelf  - see full details in the slideshare file (and listed in order of priority):

#1 Wikinomics

            http://www.amazon.com/Wikinomics-Mass-Collaboration-Changes-Everything/dp/1591841933/ref=sr_1_1?ie=UTF8&s=books&qid=1225055420&sr=1-1

            http://www.wikinomics.com/blog/

#2 Crowdsourcing

            http://www.amazon.com/Crowdsourcing-Power-Driving-Future-Business/dp/0307396207

            http://crowdsourcing.typepad.com/

#3  We Are Smarter Than Me

            http://www.amazon.com/We-Are-Smarter-Than-Me/dp/0132244799/ref=si3_rdr_bb_product

            http://www.wearesmarter.org/

#4  Tribes

            http://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336/ref=cm_cr_pr_product_top

             http://www.squidoo.com/tribesbook

            http://triiibes.ning.com/main/authorization/signIn?target=http%3A%2F%2Ftriiibes.ning.com%2F

#5 Herd

            http://www.amazon.com/Herd-Change-Behaviour-Harnessing-Nature/dp/0470060360/ref=sr_1_1?ie=UTF8&s=books&qid=1225114559&sr=1-1

            http://herd.typepad.com/

 #6 Convergence Culture

            http://www.amazon.com/Convergence-Culture-Where-Media-Collide/dp/0814742815

            http://henryjenkins.org/

 #7 The Starfish & The Spider

            http://www.amazon.com/Starfish-Spider-Unstoppable-Leaderless-Organizations/dp/1591841437

            http://www.starfishandspider.com/

 #8 Here Comes Everybody

            http://www.amazon.com/Here-Comes-Everybody-Organizing-Organizations/dp/1594201536

            http://www.herecomeseverybody.org/

 #9 The Wisdom of Crowds

            http://www.amazon.com/Wisdom-Crowds-James-Surowiecki/dp/0385721706/ref=sr_1_1?ie=UTF8&s=books&qid=1225115007&sr=1-1

 #10 Communities Dominate Brands

            http://www.amazon.com/Communities-Dominate-Brands-Tomi-Ahonen/dp/0954432738

            http://www.communities-dominate.blogs.com/brands/

 #11 Enterprise 2.0

            http://www.amazon.com/Enterprise-2-0-Niall-Cook/dp/0566088002/ref=pd_bxgy_b_img_b

            http://www.enterprise2dot0.com/

 #12 Spark

            http://www.amazon.com/SPARK-More-Innovative-Through-Co-Creation/dp/1419503162/ref=si3_rdr_bb_product

            http://www.johnwinsor.com/

 #13 Consumer Tribes

            http://www.amazon.com/Consumer-Tribes-Shankar-Bernard-Kozinets/dp/0750680245

            http://kozinets.net/

 #14 The Wealth of Networks

            http://www.amazon.com/Wealth-Networks-Production-Transforms-markets/dp/0300125771/ref=sr_1_1?ie=UTF8&s=books&qid=1225115059&sr=1-1

            http://cyber.law.harvard.edu/wealth_of_networks/index.php?title=Table_of_Contents

 #15 Marketing to The Social Web

            http://www.amazon.com/Marketing-Social-Web-Customer-Communities/dp/0470124172 

Stay tuned for our next 5 compendiums and let us know where we messed up, got it right or just plain overlooked brilliance.

The Essential Marketer's Bookshelf Series:

•

Shelf I – Community/Collaboration (15)
Shelf II – Word of Mouth/Buzz Books (25)
Shelf III – New Branding/Innovation (20)
Shelf IV – Experience, Authenticity and Remarkability Books (20)
Shelf V – Big Ideas (25)
Shelf VI – Social Media (20)