The number "30" has a special place in the genesis of Movember into well-loved global charity supporting men's health :
- the Mo growing season is 30 days long
- it started with 30 Melbournites in November 2003
- we've created 30 stats on why Movember Rules
- one of our blogging brethren ThirtyMag.com pulled a smart list of 30 things you likely didn't know about men's health
There is a story born every minute when it comes to Movember. If you're planning on writing or blogging about one of them, we've provided our list of 30 interesting Movember headlines below (or create your own):
Mo Culture
1) The Return of the Mo – the increasing popularity and rebound of the Mo in pop culture
- fascinating the rollercoaster acceptance of the Mo in North America vs. the steady acceptance of the Mo in Europe
2) Categories of MOness – as we all start growing differently shaped and sized Mos – the anatomy of the Mo must be considered – Lame Mo, Bushy Mo, redhead Mo and perhaps more nichely, the female MO – a noble study.
3) The Hierarchy of Mo – how to get deeper and more deeply involved in Movember – if you go to MoChampions Facebook page – I talk about the 8 levels of Mo-ness – it’s like Maslow’s Hierarchy of Self-actualization just gone Mo. The more you MO, the more you grow, the more you know, the more you row.
4) The Importance of MoSistas – they are the key to “word of MO” – get a MoSista on your side, and I will show you 8 MoBros willing to grow. For an excuse note, click here. For a well-deserved gift tolerating your ticklish lip sweater, click here.
5) Grassroots Charity at Its Best – not driven by celebrity or a rich steward, Movember is total grassroots- because people simply care and want to get involved to the point they are willing to change their appearance. What started as 30 people in 2003, reached 130,000 in 2007 and now will be over 400,000 in 2010 (our number sits at 381,000 as we write).
6) Engaged Mo Employees, Happy Companies – look at the top 50 respected companies in Canada – a lot of them are Mo growing – coincidence, I think not. Forget Stephen Covey in the workplace, just get your stafff to grow Mos.
7) The Importance of Rituals – we have our own Mo Culture – gala parties, the 5 rules of Movember, the 10 Mo styles, Mo language – face it, we love being part of this big happy Mo tribe. What's your fave Mo ritual?
Prostate Cancer
8) The under representation of men’s health and how it needs to get on the front page – remember 1 in 6 men will get prostate cancer and 1 in 2 will get cancer, get the facts.
9) Men are lazy in treating themselves, we need to get them diagnosing early with prostate cancer- 90% of prostate cancer is treatable if detected early enough, let’s start some conversations before it’s too late. Importantly, among Movember participants, 62% of them talked about men's health with friends, family and work colleagues.
10) Research happening here in Canada – key developments happening right in our own backyard on prostate cancer research, take a bow. See-funded research by Robert Bristow at the Princess Margaret Hospital.
11) Prostate cancer by the numbers – refer here for all the facts and stats http://ca.mediaroom.movember.com/ the big ones - 25,000 men will be diagnosed in Canada this year for prostate cancer and 4,400 will die. 1 in 2 men will be diagnosed with any form of cancer, still regrettably high but only 1 in 3 for women.
Canada
12) The popularity of Moing in Canada – what is it about Canadians and their love of the Mo?
With Canada just about to crest above 100,000 MoBros and MoSistsas, you are 16.6x more likely to grand support a MO in Canada vs. the US. Let's get some cross border Moing going.
13) The Best Hockey Mos – for your votes, go here – http://www.surveymonkey.com/s/movemberhockeypoll In looking at a full list of Movember NHL hockey players, click here.
14) Mayors of Mo-ing – we’ve seen mayors in Vancouver, Halifax and Waterloo get involved – why not all of them? – heck if Mayor McCheese had one, why not our crop of new mayors? And good Mayor Mo-ness, means good mayoral approval ratings.
15) Who Grows a Mo ? – at least in Canada, there seems to be no boundary, NDP, Liberal and Conservative, corporate suit and artistic t-shirt, city and rural, morning DJs and afternoon drive guys. The United Nations of MO - we'll solve prostate cancer now, perhaps global peace and the world economy in the future.
16) Movember Digital Champions – how we are excelling at getting the word out through social and digital media. See our Engagement Octopus and Twitter page for influential champions.
17) Which Canadian would you like to Mo? – build your top list of Canuck Mo Wanteds or take our poll of 12 famous Canucks
Wacky Stuff
18) MoCupcakes – our quest to find the manliest cupcake in Canada - a mashup of feminine and masculine for the ages - website MoCupcakes.com and Twitter: MoCupcakes
19) Moustache Rides – great video of MovemberBubba riding a skateboard of Mo and other fundraising tips http://www.youtube.com/watch?v=0xfxgpQfJrl
20) The 10 Styles of Mo – what’s the stylistic breakdown everybody is growing? Trucker Mo, Boxcar, Undercover Brother or 7 other styles – what’s the collective Mo flava? in early returns, based on tweets - 47% of Mos are destined to be Trucker Mos - for the full option of 10 sanctioned styles, click here
21) The Shave Off – where to go to shave off your Mos locally come December 1 -our guide of the Top 50 places to Shave Off Your Mo to follow.
22) Sexiest MOSistas – self-explanatory, consult AskMen (whose staff are all growing MOs) for your top 99 celebrity candidates
23) The Reverse Mo – some Canadians have gone the other way and have had to shave off their moustache and beards – how does the reverse Mo feel? Check out the new look of our Vancouver MoBro Gus Fosarolli (@gusf )
24) The Flash Stache – how does Halifax get 700-1000 people together in Halifax common to make a human Mo, stay tuned!
25) Your Father’s ‘Stache – a pictoral display of your father’s moustachioed achievements, developed by our Vancouver team, some great 20s, 30s, 40s, 50s, 60s and 70s MOments.
Social Media
26) The Engagement Octopus – the 32 ways to get Involved in Movember http://buzzcanuck.typepad.com/agentwildfire/2010/10/the-engagement-octopus-of-movember.html
27) The Tweet Breakdown – when people tweet about Movember – what do they tweet about?
28) Trending Movember – the cause that just doesn’t quit – how each day we flare up online (in a good way) and trend for yet another reason?
29) Digital MoCaptains – what’s it like being the focus of digital buzz and goodwill in your local city? An autobiography of a MoCaptain.
30) The Power of a Small Group – how Movember started as a small group of 30 Melbournites and has continued to be all about small tribes of people rallying other people – remember Margaret Mead’s powerful quote “never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever does”
So go forth, blog, shoot, flick (steal our headlines) and spread the Baskin Robbins never ending flavours of MO.
Social Media Zealots
Problogger
Conversational Media Marketing
Greg Verdino
Altitude Branding
The Buzz Bin
Being Peter Kim
The Altimeter
CoBrandit
Web-Strategist
Groundswell